About nudr
Nudr started the way most good ideas do - out of frustration.
As a mum, I spent years reading the back of laundry detergent boxes wondering why something I was washing my family's clothes with needed quite so many ingredients. Synthetic fragrances, optical brighteners, enzymes, fillers. A list so long it stopped meaning anything. So I made my own.
What started on my kitchen worktop in Barnsley is now two laundry powders I'm genuinely proud of. Each one made by hand in the UK, with ingredients I can actually account for. Saponified coconut oil for cleaning power. Sodium bicarbonate and sodium carbonate to lift dirt and soften water. That's the job done. No extras, no shortcuts, no unnecessary anything.