Laundry, minus the nasties

Because your laundry routine shouldn't be complicated

Shop Laundry Powder Ingredient Research

Everything Your Clothes Need. Nothing They Don't.

Purposeful Ingredients

Carefully selected ingredients for an effective clean, every wash.

Up to 80 washes

Long lasting value from every pouch, with no compromise on performance.

Handmade in the UK

Lovingly made in Yorkshire using carefully selected ingredients.

No Nasties

Always free from synthetic dyes and unnecessary harsh additives.

Created by a Mum. Made for Every Home

What began as a search for a better laundry powder became nudr. Handmade in Yorkshire using safer ingredients, our formulas deliver a deep clean without synthetic dyes, overpowering fragrances or unnecessary nasties.

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Frequently Asked Questions

What is in Nudr laundry powder?

Very few ingredients — and that's the point. Both powders contain Sodium Bicarbonate, Saponified Cocos Nucifera Oil, Sodium Carbonate, Sodium Chloride and Water. The lavender version adds Lavandula Essential Oil. Nothing else.

Is Nudr non-biological?

Yes, both products are non-bio. There are no enzymes in either formula, making them a great choice for sensitive skin and baby clothes.

Are Nudr products natural?

Our cleaning power comes from saponified coconut oil rather than synthetic detergents. There are no synthetic fragrances, synthetic dyes, optical brighteners, phosphates or unnecessary additives.

Is Nudr biodegradable?

Yes. Saponified coconut oil soap is readily biodegradable and none of our ingredients are persistent in the environment.